구글 애널리틱스 (GAIQ - Google Analytics Individual Qualification) 시험 문제 및 답안

구글 애널리틱스 (GAIQ - Google Analytics Individual Qualification) 시험 문제 및 답안

구글 스킬샵에 있는 Google Analytics Individual Qualification 시험 문제 및 답안입니다. 사용법은 clt + f 혹은 cmd = f 를 이용하여 시험문제를 검색하여 답을 찾아 진행을 하면 됩니다. 정답은 진한 색으로 표시를 해두었습니다.

 

 

 

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구글 애널리틱스 (GAIQ - Google Analytics Individual Qualification) 시험 문제 및 답안 - 38살 비전공 개발자

 

A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.

• False
• True

 

 

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?

• time of day
• location
• device
• ad preference

 

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Ecommerce reports
• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports

 

 

Which of the following represents a macro conversion for an ecommerce site?

• A completed sale transaction
• Receiving a product inquiry
• A click on a “buy” button
• Collecting a lead
• All of these are macro conversions for an e commerce site.

 

 

Person A and person B each visit your ecommerce site once. During her visit Person A buy one of your products. She makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits?

• 200%
• 33%
• 50%
• 0%
• 100%

 

 

Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?

• Pages / Visit
• Page Value
• Ecommerce conversion rate
• Bounce rate

 

 

Which of the following technologies or feature can be used to add data to Google Analytics?

• Data import, measurement protocol
• Data import, intelligence
• Real-time, intelligence
• Data import, Real-Time

 

 

Digital Analytics is:

• The analysis of qualitative data from your business
• A process of continual improvement of the online experience
• The analysis of quantitative data from your business
• The analysis of data from your business and the competition
• All of these answers are correct

 

Which of the following would be most useful for optimizing landing pages?

• Pageviews
• Unique Pageviews
• Visits
• Unique Visits
• Bounce Rate

 

What is the hierarchy of Google Analytics data model?

• Users>Sessions>Interactions
• Sessions>Visitors>Interactions
• Interactions>Users>Sessions
• Sessions>Users>Interactions

 

Which of the following is not a default medium in Google Analytics?

• Email
• Referral
• All of these are default medium
• Cpc
• Organic

 

When configuring a goal, why it is useful to assign a goal value?

• To calculate ecommerce metrics
• To attribute monetary value to non-ecommerce conversions
• To determine the conversion rate
• To determine the number of visits to each of your page

 

Which of the following Adwords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?

• Hour of Day
• Destination URLs
• Adwords Keywords
• Placements
• Campaigns

 

A macro conversion:

• Occurs when someone completes an action that’s important to your business
• Is a large revenue sales that is directly attributable to a display campaign
• Always occurs prior to a micro conversion
• Is your highest converting campaign
• Occurs when over 50% of visitors buy an item

 

 

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decrease by 10%. Which of the following would be most useful?

• Secondary Dimensions
• Real-Time
• Intelligence Alert
• Annotations

 

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

• Bounce rate and average session duration
• Pageviews and revenue
• Pageviews and bounce rate
• Revenue and average order value

 

True or False: When you share a link to a custom report, you share the data in report.

• True: Sharing a link to a custom report shares the data in report
• False: Sharing a link to a custom report only shares a template for the report

 

 

Which of the following are valid scopes of dimensions?

• User level, campaign level, session level, hit level
• User level, session level, hit level
• None of these answer is correct
• Campaign level, session level, hit level
• Session level, hit level

 

Which of the following would you use to show two date ranges on the same graph?

• Data comparison
• Secondary dimension
• Plot rows
• Pivot table
• Motion chart

 

You want to evaluate the landing pages you are using for Adwords Ads. Which of the following dimensions would be most useful?

• Ad group
• Placements
• Keywords
• Destination URL
• Campaign

 

Which of the following metrics would be most useful in measuring how many conversions were initiated by paid search?

• First Interaction (Click) Conversions
• Conversion Rate
• Assisted Conversion Value
• None of these metrics

 

 

Which of the following reports allow you to identify the terms visitors use to conduct searches within your site?

• Search Engine Optimization Report
• Keyword Report
• Site Search Report
• Affinity Categories

 

 

Which two metrics below would be the best KPIs for measuring the performance of an ecommerce business?

• Bounce rate and average session duration
• Pageviews and revenue
• Pageviews and bounce rate
• Revenue and average order value

 

 

Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?

• javaScript tracking code
• Campaign Tracking parameter
• Google Analytics mobile SDK
• Measurement protocol
• Any of these would be appropriate

 

Which of following Behavior metrics shows the number of sessions that included a view of pages?

• Bounce Rate
• Unique Visits
• Unique Pageviews
• Pageviews
• Visits

 

Which of the following would help you to determine the conversion value of a paid keyword?

• Multi-Channel Funnels
• Real-Time
• CPM
• CTR
• None of these answers

 

 

The demographics and interest category information in Google Analytics comes from:

• The Adwords first-party cookies
• Information that you upload from your CRM
• Survey data filled out by users
• The DoubleClick third-party cookie
• Google Tag Manager

 

 

Which are the four main part of the Google Analytics platform?

• Collection, Configuration, processing and Reporting
• Collection, Processing, Reporting and Recollection
• Configuration, Collection, processing and reporting
• Collection, Processing, Continuation and Reporting

 

 

Setting up goals allow you to see _______.

• A list of transactions
• Ecommerce revenue
• Bounce Rate
• Conversion Rates

 

You have noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be more helpful in showing you whether a keyword is part of a conversion path?

• Bounce Rate
• Impressions
• Visits
• Assisted Conversions
• Clicks

 

 

Which campaign tracking variables are required in order to ensure accurate data shows for your campaign in the “All Traffic” report?

• utm_term
• utm_medium, utm_campaign
• utm_campaign, utm_source, utm_medium
• utm_source, utm_term, utm_content
• utm_content

 

 

A visitor comes to your site but stop looking at pages and generating events. Which of the following will occur by default?

• The visitor’s session expires after 5 minutes of inactivity
• The visitor’s session expires after 30 minutes of inactivity
• Google Analytics does not keep track of session by default
• The visitor’s session expires once the visitor has exited your site

 

 

Why is it important that you maintain one unfiltered view when using filters with your Analytics account?

• An unfiltered view ensures that the original data can always be accessed
• You will need to configure your goal in the unfiltered view
• Without one unfiltered view. You will not be able to use a filter for multiple views
• There is no reason to maintain an unfiltered view

 

 

In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?

• The average length of video on your site is 35 minutes.
• The default session timeout length is set dynamically by Google Analytics and you cannot change it.
• You need to start collecting real-time data
• User typically spends less than 2 minutes on each page of your site.

 

 

You want to see the percentage of session in which a specific button was clicked. Which of the following would be most useful?

• Set up a custom report
• Set up an event goal
• Set up a dashboard
• Set up Real-Time reporting

 

 

Which of the following would be valid segment to consider using to analyze traffic pattern in your data?

• Traffic by marketing channel
• Traffic by geography
• Traffic by time of day
• Traffic by device category
• All of these answers are correct

 

 

You want to see conversion rates for Windows visits coming from London. Which of the following dimensions would you need to select?

• City and Goal Conversion Rate as a secondary dimension
• Operating System and City as a secondary dimension
• Goal Conversion Rate and City as a secondary dimension
• Anyone of these options.

 

 

You need to immediately need to find out whether people are viewing the new content that you just added today. Which of the following would be most useful?

• Annotations
• Real-Time
• Intelligence Alert
• Secondary Dimensions

 

 

Which of the following metrics shows the number of times your ads were displayed?

• Clicks
• CTR
• Pageviews
• Visits
• Impressions

 

 

You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to

• Annotations
• Custom Reports
• Segments
• Analytics Intelligence
• Dimension Widening

 

 

What is the purpose of the URL Builder?

• Using the URL builder is required in order to track Adwords visits
• To generate URL tracking parameters that need to be appended to an organic search result
• To generate a URL with tracking parameters
• To optimize landing page

 

 

Specifying a goal value allows Google Analytics to calculate _________________.

• Revenue per Click
• Bounce Rate
• Ecommerce Revenue
• Average Order Value

 

 

Your Multi-Channel Funnel reports have no data. What is the most likely reason?

• You are not using Google Tag Manager
• You haven’t enabled demographic data
• You haven’t implemented Goals or Ecommerce
• You are not using content experiments
• You haven’t set up Goal Funnels

 

 

You should add Analytics tracking code to your site_______________________.

• At the beginning of your fiscal year only
• Before documenting business objective
• After implementation planning
• During measurement planning

 

 

Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select

• example.com/thankyou/receipt.php
• example.com/thankyou.php
• example.com/thankyou.html
• All of these would count as goal

 

 

Which reports show websites that send traffic to your pages?

• Behavior
• Demographics
• Geo
• All Traffic

 

 

Filters let you include, exclude, or modify the data you collect in a view.

• False
• True

 

 

Which of the following is not a required parameter in the URL builder?

• Campaign Name
• Campaign Medium
• Campaign Source
• All of these are required
• Campaign Content

 

 

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

• Visits
• Page Value
• Bounce Rate
• Pages / Visit
• Ecommerce Conversion Rate

 

 

Which of the following metrics would most strongly suggest a poorly performing landing page?

• % New Visits > 90%
• Session Duration > 5 minutes
• Bounce Rate < 90%
• None of these answers
• Bounce Rate > 90%

 

 

You have defined goal X such that a particular PDF download qualifies as a goal conversion. A user comes to your site once and downloads this PDF 5 times. How many goal conversions will be recorded?

• 5
• 2
• 0
• 1

 

 

You can only apply a Custom Dimension to data that was collected after you created the dimension.

• True
• False

 

 

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce.

• False
• True

 

Which view filter(s) would you apply if you wanted to include only users from Brazil or Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: exclude Peru or Bolivia
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or

 

 

Exit Pages report indicates the last page users viewed before leaving your website.

• Pages report
• All Pages report
• Landing Pages report
• Exit Pages report

 

You cannot change the default session timeout duration in Google Analytics.

• True
• False

 

 

Assigning a value to a Google Analytics Goal allows you to do which of the following?

• Track actual revenue from your conversions
• Analyze the conversion funnel on your website.
• Track real-time revenue for your business
• Compare goal conversions and measure changes and improvements to your site

 

 

Which of these is NOT possible when you link your AdWords account to Google Analytics?

• View AdWords click and cost data alongside your site engagement data in Google Analytics
• Create remarketing lists in Analytics to use in AdWords campaigns
• Import Analytics goals and transactions into AdWords as conversions
• Adjust keyword bids inside Google Analytics

 

 

If you wanted to track what search terms customers used to find products on your website, what would you set up?

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

 

 

Once Google Analytics has processed the data it collects, you can still recover any data that was filtered out.

• True
• False

 

 

Smart Goals are created automatically by Google’s machine-learning algorithms

• True
• False

 

In Multi-Channel Funnel Reports, conversions and ecommerce transactions are attributed to the last campaign, search, or ad that referred the user.

• True
• False

 

 

Which three campaign parameters are recommended to manually track campaigns?

• Source, Content, and Term
• Medium, Source, and Content
• Campaign, Content, and Term
• Medium, Source, and Campaign

 

 

By default, Google Analytics can only collect behavioral data from web-connected systems.

• True
• False

 

 

You can combine a metric X with a dimension Y in Google Analytics

1. If X and Y have the same scope
2. If X and Y have been precalculated together in an aggregate table
3. If X and Y are in the same channel grouping
4. If X and Y have the same campaign
5. as long as sampling is not required

 

 

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

• Last Interaction model
• First Interaction model
• Linear model
• Last Non-Direct Click model

 

 

Which of the following would prevent destination goal conversions from being recorded?

• There was a misspelling in the URL of the goal definition.
• The tracking code is missing from the conversion page.
• No URL destination goals have been defined
• The match type in the goal definition is incorrect.
• All of these would prevent a destination goal from recording.

 

 

Which of the following is a hit type tracked by Google Analytics?

• page tracking hit
• event tracking hit
• ecommerce tracking hit
• all of these are hit types tracked in Google Analytics

 

 

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

• send data to Google Analytics from any web-connected device
• send data to Google Analytics from a kiosk or a point of sale system
• upload aggregated data tables to Google Analytics
• A and B only
• A, B, and C

 

 

Which report would you use to determine the percent of your site traffic that has already been to your site before?

• Behavior – New vs returning report
• Behavior – Frequency & Recency report
• Interests – Affinity categories report
• All traffic – Referrals report
• Ecommerce – Sales performance report

 

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

• True: A session is considered a “bounce” if the user views one page of the site and then leaves.
• False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

 

 

You launched several new marketing campaigns and want to be notified if any of the campaigns lead to over a 10% increase in goal conversions on a given day. Which tool in Google Analytics would you use to set up this alert?

• Annotations
• Intelligence Events
• Real-Time
• D) Secondary Dimensions
• E) Advanced Segments

 

 

The Solutions Gallery allows you to import or share which of the following reporting tools or assets?

• Goals
• Segments
• Custom reports
• B & C only
• A, B, and C

 

Which of the following features allows you to join the data generated by your offline business systems with the online data collected by Google Analytics?

• Custom dimensions
• Goal tracking
• Data import
• Custom channel groupings

 

What is the URL parameter that autotagging appends to an AdWords destination URL?

• userid=
• _ga=
• gclid=
• clickid=
• utm=

 

True or False: Once a view is deleted it cannot be restored.

• True: Deleted views cannot be restored at any time.
• False: You have 35 days to restore a view after it is deleted.

 

 

Your company runs a holiday email campaign for the month of December to drive newsletter signups. Which of the following metrics would be the most indicator of the campaign’s success?

• bounce rate
• session duration
• pageviews
• conversion rate

 

 

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

• Remarketing
• Interest Categories
• Demographic reporting
• B and C only
• A, B, and C

 

 

In the Multi-Channel funnel reports, which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?

• Assisted Conversion Value
• Conversion Rate
• First Interaction (Click) Conversions
• none of these metrics

 

 

You define a Destination URL goal by

• creating a new dashboard to report only on the goal page
• adding the conversion ID to the tracking code on the goal page
• editing the view Goals and specifying the request URL of the conversion page
• adding the ecommerce code to the goal page

 

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

• Google Analytics does not keep track of sessions by default
• The visitor’s session expires after 5 minutes of inactivity
• The visitor’s session expires after 30 minutes of inactivity
• The visitor’s session expires once the visitor has exited your site

 

 

Which dimension is not included in the Adwords reporting section of Google Analytics?

• Bid adjustment
• Keyword
• Invalid click
• Destination URL
• TrueView Video ad

 

 

What does the Time Lag report indicate?

• Time lag between goal completions
• Lag on the load time of the site
• Time lag between the original session and a goal completion
• Time lag between page views in the goal funnel

 

 

Which Analytics API allows you to access your Google Analytics account configuration data?

• Core Reporting API
• Embed API
• Management API
• You cannot access this data with an API

 

Which of the following is an advantage of implementing Google Tag Manager?

• You can add Google Analytics tags to your site without editing site code.
• You can add AdWords tags to your site without editing site code.
• You can add non-Google tags to your site without editing site code.
• You can change configuration values in your mobile app without rebuilding a new binary.
• All of these answers are correct.

 

What is the best analysis tool to use in order to see a traffic comparison of Converters vs. Non Converters?

• View filters
• Advanced Segments
• Report filters
• Custom Dimensions

 

 

Which of the following is a benefit of using segments in your data analysis?

• You can compare behavior metrics for groups of users like Converters vs non Converters.
• You can analyze your users and/or their sessions according to single or multi-session conditions.
• You can isolate and analyze specific conversion paths using conversion segments.
• You can permanently modify the data in your view, for example excluding internal or bot traffic.
• A,B, and C only
• A,B,C & D

 

What analysis tool would you use to analyze the behavior of new customers vs. returning customers on your website?

• Real Time reporting
• Segmentation
• View filters
• Multi-channel funnels

 

The Google Analytics SDK or tracking code sends campaign and traffic source data through a number of different field. Which of the following is one of the fields used to sends campaign or traffic source data?

• Location
• Campaign medium
• Device category
• Interest category

 

The User ID feature lets you associate engagement data from multiple devices and different sessions with unique IDs. In order to use the User ID feature in Analytics you must

• use Google Tag Manager for your Analytics tracking
• be able to generate your own unique IDs
• create a new Analytics account for User ID reporting
• all of the above

 

How would you determine the mobile ecommerce conversion rate for paid traffic (CPC)?

• Go to Audience > Mobile > Overview. Add a secondary dimension showing Traffic type in order to see the traffic coming from paid search
• Go to Acquisition > All traffic > Channels. Add a secondary dimension showing device category in order to see the paid search traffic coming from mobile
• Both A and B are correct steps for determining the mobile ecommerce conversion rate for paid traffic
• In Analytics you can only see traffic coming from desktop or from Mobile/tablet together. There is no way you can see mobile traffic only

 

Why would it be useful to assign a value to your goal in Google Analytics?

• Assigning a goal value allows you to track revenue from your conversions.
• Assigning a goal value allows you to compare goal conversions and measure changes and improvements to your site.
• Assigning a goal value allows you to use the Funnel Visualization report to analyze the conversion funnel on your website.

 

 

The User ID feature is commonly used with which of the following website layouts?

• Users can create an account on your website and log in on all types of devices
• Users can navigate between your website and multiple subdomains within one session
• Users must navigate to a 3rd party shopping cart domain to complete a purchase
• You have content that displays on another domain through an iFrame

 

What is the main purpose of the Mutli-Channel funnel report?

• To show which goals are bringing in the most revenue
• To evaluate the interaction and contribution of multiple channels in the conversion/purchase cycle for your site
• To analyze the funnel steps for multiple goals
• To see which channels resulted in the highest number of pageviews

 

 

You recently set up a new AdWords campaign and you are interested in using Smart Goals to optimize your performance. Which of the following is a prerequisite to using Smart Goals?

• The linked AdWords account must have sent at least 1000 clicks to the selected Google Analytics view over the past 30 days .
• You must modify your tracking code to support Smart Goals data collection.
• You must enable “Smart Goals” in your property settings.
• The selected Google Analytics account must have at least 500 sessions over the past 30 days.

 

 

Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy — user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which of the following is a valid dimension / metric combination?

• Session (metric) + Page (dimension)
• Bounce rate (metric) / Event Action (dimension)
• Sessions (metric) / city (dimension)
• All of the above are valid dimension / metric combination

 

You receive an intellgence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike?

• The tracking code has been altered and is reporting incorrectly
• There is a new referral source that is directing a lot of new traffic to the site
• There is unidentified referral traffic that is likely bot traffic
• New pages or subdomains have been recently indexed in organic search
• All of the above

 

True or False: If you have updated your tracking code to analytics.js, then no additional configuration is required to track subdomains.

• True: With analytics.js you can track across your domain and subdomains with no additional configuration.
• False: You must always set up cross domain tracking in order to track subdomains.

 

 

What is a benefit of using Google Analytics for Remarketing?

• You can target customers who have previously been to your site with customized creatives.
• You can create remarketing lists without making any changes to your existing GA tag.
• You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
• A and C only
• A, B, and C

 

Scenario: The Google Merchandise Store recently launched a mobile responsive website and started a few new ad campaigns. When looking at their overall traffic in Google Analytics, they noticed that they have a bounce rate of 85%. Which of the following dimensions would be useful when analyzing their traffic to determine the cause of this high bounce rate?

• Device Category
• landing page
• Campaign
• A and C only
• A, B, and C

 

What reports would you use to determine if you should consider expanding your advertising to new markets?

• Location and Language reports
• Frequency and recency reports
• Intelligence events
• Source/Medium report

 

 

The Google Analytics Data Model consists of users, sessions, and interactions. In this heirarchy, interactions include:

• pageviews
• events
• transactions
• A and B only
• A,B, and C

 

 

Which of the following metrics is available when Site Search tracking is enabled?

• Sessions with Search: The number of sessions that used your site’s search function at least once.
• Search Exits: The number of searches made immediately before leaving the site.
• Time after Search: The amount of time users spend on your site after performing a search.
• Search Refinements: The number of times a user searched again immediately after performing a search.
• All of the above

 

 

When should you use manual tagging?

• You should use manual tagging in order to track all of your advertising campaigns, like AdWords or Facebook.
• You should use manual tagging for any non-AdWords custom campaign.
• You should use manual tagging to track only AdWords campaigns.

 

 

When you create a new Channel Grouping in a view, you can

• immediately select it in the Acquisition Overview and Channel reports
• apply it retroactively and see historical data classified by our new channel definitions
• change how reports display your data, without changing the data itself
• A and C only
• A,B, and C

 

 

What is an assisted conversion?

• When one goal completion leads to another
• When one traffic source results in a later goal completion through another traffic source
• An AnWords view through conversion
• When an AdWords visitors returns to the site directly to convert

 

 

Why can AdWords clicks sometimes differ from Analytics sessions in your reports?

• some visitors may have javascript disabled
• some visitors may be blocking cookies
• clicks and sessions are different metrics
• all of the above

 

 

Segments are subsets of your Analytics data. Which of the following statements are NOT true of Analytics segments?

• Segments are filters that permanently change your data.
• Segments let you isolate and analyze your data .
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

 

 

When a report is based on data from a large number of sessions, you may see the following notice at the top of the report: “This report is based on N sessions.” You can adjust the sampling rate of the report by:

• changing the sampling rate in your view settings
• adjusting the session timeout control
• adjusting a control in the reporting interface for greater or less precision
• You cannot adjust the sample data

 

 

Google Analytics can identify that two sessions are from the same user if

• the sessions happen in the same browser on the same device
• the sessions happen on the same day
• the sessions happen in the same browser
• the sessions occur within 30 minutes of each other

 

Auto-tagging is a feature that is used with which type of traffic?

• Any search engine traffic that is not from Google
• AdWords Campaign traffic
• Website referrals
• Social media referrals

 

 

Google Analytics can collect behavioral data from which systems?

• E-commerce platforms
• Mobile Applications
• Online point-of-sales system
• A and B only
• A, B, and C

 

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

• Traffic type
• Language
• Device Category
• B and C only
• A, B, and C

 

 

Which of the following statements is true about Multi-Channel Funnel (MCF) reports?

• You can create your own custom channel grouping in addition to the default MCF Channel grouping.
• The channel labels that you see in Multi-Channel Funnels reports are defined as part of the MCF Channel Grouping.
• When you share a Custom Channel Grouping, only the configuration information is shared. You data remain private.
• All of these statements are true.

 

 

Google Analytics uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports?

• First Interaction model
• Last Interaction model
• Last Non-Direct Click model
• Linear model

 

 

Adding filters to a view in Google Analytics allows you to

• exclude visits from a particular IP address
• replace complicated page URLs with readable text strings
• modify historical data
• A and B only
• A, B, and C

 

 

You can adjust the report sample size in Google Analytics by

• adjusting the session timeout control
• adding a segment to your report
• any of these actions will adjust the sample size
• adjusting a control in the reporting interface

 

 

Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?

• Browser
• All of these dimensions
• Device Category
• Language
• None of these dimensions

 

 

Which of the following is a valid tagged custom campaign

• example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
• example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
• example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
• example.com?utm_medium=referral&utm_source=example&utm_campaign=winter
• All of these are valid.

 

 

Which of the following are tracked by Site Speed reports?

• page-load time for a sample of page views on your site
• how quickly images load
• how quickly the browser parses a page and makes it available for user interaction
• button click response time
• All answers are correct

 

 

Which of the following questions can be answered using the goal flow report?

• Do visitors usually start my conversions process from the first step or somewhere in the middle?
• Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
• Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
• Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?
• All of these can be answered using the goal flow report.

 

 

Which of the following are advantages of implementing Google Tag Manager?

• You can add AdWords tags to your site without editing code
• You can add non-Google tags to your site without editing site code
• You can add Google Analytics tags to your site without editing site code
• All of these answers are correct
• You can change configuration values in your mobile app without rebuilding a new binary

 

 

Using filters, you can _____.

• exclude data from a view
• change how the data looks in your reports
• include data in a view
• All of these answers apply

 

 

Which of the following are examples of sources?

• Google
• Email
• Search
• Display
• Example. com

 

 

Which of the following are measures of traffic volume?

• Visits
• Bounce Rate
• Margin
• Time on Site

 

 

Which of the following are possible uses of views within a single Google Analytics account?

• to look more closely at traffic to a specific part of a site (a page or selection of pages)
• to track domains that belong to another account
• to look more closely at traffic to a specific subdomain
• to limit a users access to a subset of data
• all of these are possible uses of views

 

 

Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?

• Path Length
• Time Lag
• Conversion Value
• Top Conversion Paths
• Assisted/Last Interaction Conversions

 

 

You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?

• Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
• Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
• Create a new web property and add the new tracking code to the pages on the subdirectory

 

 

Which of the following would you use to set up a custom alert?

• Real-Time
• Conversion
• Content
• Intelligence

 

 

Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?

• Annotations
• secondary dimensions
• Analytics Intelligence
• Real-Time

 

 

Which of the following technologies on your site influence how you implement Analytics? Select all that apply.

• responsive web design
• query string parameters
• Flash and AJAX events
• server redirects
• All answers are correct.

 

 

Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?

• First Interaction model
• Linear model
• Last Non-Direct Click model
• Last Interaction Model

 

 

You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?

• Intelligence
• Events
• Annotations
• Real-Time

 

 

Which of the following should you NOT collect with the Google Analytics commerce JavaScript?

• product SKU(s)
• credit card number
• billing city
• tax amount
• purchase amount

 

 

Which of the following is a session level interaction?

• Ecommerce transaction
• Event
• All of these answers are correct
• Pageview
• Social interaction

 

 

Which of the following techniques would you use to exclude rows with fewer than 10 visits from a report table?

• Use a pivot table with two dimensions
• Apply a table filter
• Add a primary dimension
• Add a secondary dimension
• Sort the table by sessions from highest to lowest

 

Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?

• one account, one property, one view
• one account, no properties, two views
• one account, two properties, two views
• one account, one property, no views

 

True or false: The order in which filters appear in your view settings matters.

• Filters are not necessarily executed in the order in which they appear.
• Filters are executed in the order in which they appear.

 

 

Google Analytics can recognize returning users

• Google Analytics cannot recognize returning users on any device
• on websites, IOS mobile apps, Android mobile apps
• on websites only
• on websites, Android mobile apps

 

The URL for the homepage of your site is example.com/index. You would like this particular page to appear as “/home” in your pages report. How can this be achieved?

• Use the Search and replace custom filter on the Request URI field where Search string is www.example.com/index and replace string is www.example.com/home
• Use a Search and Replace custom filter on the Request URI field where Search string is “/index” and Replace string is “/home”

 

 

Which of the following could be measured by defining a goal in Google Analytics?

• the percentage of visits that contain only one pageview
• the percentage of visits that result in a site registration
• conversion rate
• the percentage of visits during which visitors spent at least two minutes on the site
• All of these could be measured by defining a goal in Google Analytics

 

 

Which of the following are dimensions?

• Screen resolution
• Bounce rate
• Region
• % new visits

 

 

What is the first step of analytics planning?

• Create your implementation plan
• Document your technical infrastructure
• Implement Google Analytics
• Define your overall measurement plan and business objectives

 

 

What campaigns require manual tags on destination URLs for tracking?

• Google Ads campaigns
• Google Analytics and email campaigns
• None of the above
• Email campaigns

 

 

 

What is a “secondary dimension” in Google Analytics?

• A visualization to understand the impact of data
• A dashboard widget that offers more specific analysis
• An additional report metric for more specific analysis
• An additional report dimension for more specific analysis

 

 

When will the Analytics tracking code send an event hit to Google Analytics?

• Every time a user adds an event to their calendar
• Every time a user makes a reservation
• Every time a user performs an action with pageview tracking implemented
• Every time a user performs an action with event tracking implemented

 

 

What feature must be enabled to use Multi-Channel Funnels?

• Advertising features
• In-page Analytics
• Custom dimensions
• Goals or Ecommerce

 

 

Sharing a Custom Report will share the report configuration and data included in the report.

• True
• False

 

What report shows which web pages get the most traffic and highest engagement?

• Active Users report
• Frequency and Recency report
• Engagement report
• All Pages report

 

 

What is not a filter setting for data in views?

• Include
• Exclude
• Modify
• Restore

 

 

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

• Data Import
• Browser cookies
• The Networking Protocol
• The Measurement Protocol

 

 

When the same default tracking code is installed on pages with different domains, what will result?

• Analytics will associate users and sessions with their respective domains
• Analytics will send an alert about duplicate data collection
• Analytics will associate users and sessions with a single domain
• Analytics will not associate users and sessions with any domain

 

Which default traffic source dimensions does Google Analytics report for each website visitor?

• Campaign and Ad Content
• Campaign and Medium
• Source, Medium, Campaign, and Ad Content
• Source and Medium

 

 

If a web page visitor clears the Analytics cookie from their browser, what will occur?

• Analytics will not be able to associate user behavior data with past data collected
• Analytics will set a new unique ID the next time a browser loads a tracked page
• Analytics will set a new browser cookie the next time a browser loads a tracked page
• All of the above

 

 

What metric-dimension combination is not valid?

• Sessions / Source
• Time on Page / Device Type
• Total Events / User Type
• Sessions / Bounce rate

 

 

Which Goals are available in Google Analytics?

• Destination, Event, Pageview, Social
• Location, Event, Time, Users per Session
• Pageview, Event, Transaction, Social
• Destination, Event, Duration, Pages/Screens per Session

 

 

View filters are applied in what order?

• Alphabetical order
• Random order
• Creation date
• Sequential order

 

 

Google Analytics cannot collect data from which systems by default?

• Mobile devices
• Online point-of-sale systems
• Websites
• Offline inventory database

 

 

For autotagging, what parameter does Google Ads include in the destination URL?

• utm=
• urlid=
• adid=
• gclid=

 

 

 

What feature is required to track customer search terms on a website?

• Data Import
• Enhanced Ecommerce
• Search filters
• Site Search

 

 

Which reports require the activation of Advertising Features?

• Cohort Analysis reports
• Real-time reports
• Geo reports
• Demographics and Interests reports

 

 

Which user characteristic may NOT be used to change keyword bids in Google Ads?:

• time of day
• location
• device
• ad preference

 

 

What report shows the percentage of traffic that previously visited a website?

• Behavior > Frequency and Recency report
• All traffic > Referrals report
• Interests > Affinity categories report
• Behavior > New vs returning report

 

 

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

• False
• True

 

 

What data does Google Analytics prohibit collecting?

• Product SKU(s)
• Billing city
• Purchase amount
• Personally identifiable information

 

 

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

• Hit
• Session
• Product
• User

 

 

What feature can join offline business systems data with online data collected by Google Analytics?

• Google Ads Linking
• User ID
• Goal tracking
• Data import

 

 

What is required for User ID to track users across different devices?

• Google Tag Manager
• A new Analytics account for reporting
• All of the above
• Sign-in that generates and sets unique IDs

 

 

What is not considered a default “medium” in Google Analytics?

• Organic
• Referral
• CPC
• Google

 

 

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”
• Custom Include filter with field “Campaign Name” and pattern “back to school”

 

 

What criteria cannot be used to create a Custom Segment?

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

 

 

What report shows which types of mobile devices visited a website?

• Technology > Network report
• All traffic > Source/Medium report
• Site Content > Landing Page report
• Mobile > Devices report

 

 

What is not a benefit of using segments to analyze data?

• Permanently modify the data in a view
• Analyze users by single or multi-session conditions
• Compare behavior metrics for groups of users like Converters vs non Converters
• Isolate and analyze specific conversion paths using conversion segments

 

 

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

• Television commercials
• Paid and organic search
• Website referrals
• Social network

 

 

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

• Channel Groupings
• Multi-Channel Funnels
• Conversion tracking
• Attribution modeling

 

 

What Remarketing audiences cannot be defined by default?

• Users who visited a specific page on a website
• Users who visited a physical store
• Users who speak a particular language
• Users who played a video on a website

 

 

How would a view filter be configured to include only users from Brazil and Argentina?

• Filter 1: include Brazil > Filter 2: include Argentina
• Filter 1: exclude Peru or Bolivia
• Filter 1: include Argentina > Filter 2: include Brazil
• Filter 1: include Brazil or Argentina

 

 

To recognize users across different devices, what feature must be enabled?

• Attribution Models
• Google Ads Linking
• Audience Definitions
• User ID

 

 

What asset is used to build a remarketing list?

• Custom Metric
• Custom Report
• Custom Dimension
• Custom Segment

 

 

When does a default Analytics session expire?

• At noon every day
• When a user opens another browser window
• After 30 minutes, regardless of user activity on your website
• When a user is inactive on your website for more than 30 minutes

 

 

What scope levels available for dimensions and metrics?

• Location-level, duration-level, product-level, or user-level scope
• Event-level, session-level, transaction-level, or user-level scope
• Event-level, duration-level, transaction-level, or user-level scope
• Hit-level, session-level, product-level, or user-level scope

 

 

What is not considered a “source” in Google Analytics by default?

• Google
• (direct)
• com
• Email

 

 

The default session timeout duration in Google Analytics is how many minutes?

• 10
• 5
• 20
• 30

 

 

Filters cannot perform what action on collected data?

• Include data from specific subdomains
• Convert dynamic page URLs to readable text strings
• Exclude traffic from particular IP addresses
• Include shopping preferences

 

 

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

• As an interaction
• As a click
• As an event
• As a bounce

 

 

Which of these would prevent data from appearing in a Custom Report?

• Too many metrics in a Custom Report
• Too many dimensions in a Custom Report
• Custom Report isn’t shared with users in the same view
• A filter that removes all the data

 

 

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

• /ordercomplete/index.html
• /ordercomplete.php
• /ordercomplete/thank_you.html
• /order/complete.php

 

 

What data is google analytics goals unable to track?

• Watching a video
• Making a purchase
• Signing up for a newsletter
• Customer’s lifetime value

 

 

What data table display compares report metrics to the website average?

• Pivot
• Percentage
• Performance
• Comparison

 

 

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

• 0
• 2
• 3
• 1

 

 

Which kinds of hits does Google Analytics track?

• Page-tracking hit
• Event-tracking hit
• Ecommerce-tracking hit
• All of the above

 

 

Custom Dimensions can be used as what?

• Secondary dimensions in Standard reports
• Primary dimensions in Custom Reports
• Secondary dimensions in Custom Reports
• All of the above

 

 

What scope applies to Custom Metrics?

• User
• Session
• Event
• Hit

 

 

View filters may be applied retroactively to any data that has been processed.

• True
• False

 

 

To increase the speed at which Google Analytics compiles reports, what action could be taken?

• Remove any filters you have added to the view
• Choose “Greater precision” in the sampling pulldown menu
• Remove any Secondary Dimensions you have added to the report
• Choose “Faster response” in the sampling pulldown menu

 

 

To recognize users across different devices, what feature must you enable?

• Attribution Models
• Audience Definitions
• AdWords Linking
• User ID

 

 

What feature is required to collect the number of comments users posted to a web page?

• Custom Dimension
• Calculated Metric
• Custom Channel Groupings
• Custom Metric

 

 

What type of Custom Report shows a static sortable table with rows of data?

• Map Overlay
• Pivot Table
• Explorer
• Flat Table

 

 

What report indicates where users start or exit the conversion funnel?

• Cohort Analysis report
• Goal Flow report
• User Timings report
• Treemaps report

 

 

Sampling is applied to reports before segmentation.

• True
• False

 

 

To track users and sessions across multiple domains, what first must be set up?

• Google Ads Linking
• Data Import
• Ad Exchange Linking
• Cross-domain tracking

 

 

What feature would be used to collect how many times users downloaded a product catalog?

• Custom Dimension
• Calculated Metrics
• Custom Report
• Event Tracking

 

 

Auto-tagging is used to collect data from what kind of traffic?

• Search engine traffic other than Google
• Social media traffic
• Website referral traffic
• Google Ads Campaign traffic

 

 

When does the Analytics tracking code send a pageview hit to Google Analytics?

• Every time a user adds an item to an online shopping cart
• Every time a user clicks a video on a website
• Every time a user searches on a website
• Every time a user loads a webpage with embedded tracking code

 

 

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

• Primary conversion
• Last-click attribution
• Second-to-last-click attribution
• Assisted conversion

 

 

What report identifies browsers that may have had problems with a website?

• The Active Users report
• The Source/Medium report
• The New vs Returning report
• The Browser & OS report

 

 

Once filters have been applied, what is the option to recover filtered data?

• Data may be recovered within 5 days
• Data may be recovered within 30 days
• Data may be recovered within 10 days
• Filtered data is not recoverable

 

 

What campaign parameter is not available by default in Google Analytics ?

• utm_content
• utm_source
• utm_campaign
• utm_adgroup

 

 

In Custom Reports, what must metrics and dimensions share in order to report accurately?

• Same index
• Same Custom Report
• Same view
• Same scope

 

 

Which reports indicate how traffic arrived at a website?

• Behavior
• Demographics
• Geo
• All traffic

 

 

Which of these represents the hierarchical structure of a Google Analytics account?

• Account > View > Property
• View > Account > Property
• Property > Account > View
• Account > Property > View

 

 

What cannot be collected by the default Analytics tracking code?

• Device and operating system
• Browser language setting
• Page visits
• User’s favorite website

 

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

• Ecommerce reports
• Goals reports
• Acquisition reports
• Multi-Channel Funnel reports

 

 

 

What feature collects company-specific data such as Member Status?

• Event Tracking
• Custom Filter
• Custom Metric
• Custom Dimension

 

 

What report indicates the pages of a website where users first arrived?

• Location report
• All Pages report
• Pages report
• Landing Pages report

 

 

 

Within how many days can a deleted view be restored?

• 25
• 15
• 5
• 35

 

 

 

What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Create remarketing lists based on custom segments and targets
• Create remarketing lists without making changes to your existing Analytics snippet
• Allow customers to quickly reorder an item they have previously purchased

 

 

What report compares metrics based on user acquisition date over a series of weeks?

• Users Flow report
• Active Users report
• User Explorer report
• Cohort Analysis report

 

 

 

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

• Users Flow report
• Cohort Analysis report
• User Explorer report
• Active Users report

 

 

What report shows a visual representation of user interactions on a website?

• Content Drilldown report
• Landing Pages report
• Treemaps report
• Behavior Flow report

 

 

Which assets cannot be shared in the Solutions Gallery?

• Custom reports
• Segments
• Goals
• Custom Dimensions

 

 

To view accurate data in a Custom Report, what action should be avoided?

• Create a report with Custom Metrics
• Use a Custom Dimension as a primary dimension
• Use multiple dimensions together in the same report
• Pair metrics and dimensions of different scopes

 

 

Segments will not allow you to do what?

• Create subsets of sessions or users
• Build custom Remarketing lists
• Isolate and analyze data
• Permanently alter data

 

 

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

• Users 25 to 34 years old who have their browser set to Spanish
• Users who engaged in a social media or email campaign
• Users who viewed a page on a website, then watched a video
• Users who are female and have children

 

 

When will Google Analytics be unable to identify sessions from the same user by default?

• When the sessions happen in the same browser on the same device
• When the sessions happen in the same browser on the same day
• When the sessions share the same browser cookie
• When the sessions happen in different browsers on the same device

 

 

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

• False
• True

 

 

In Multi-Channel Funnel Reports, how are default conversions credited?

• Second to last campaign, search, or ad
• Equal credit along the conversion touchpoints
• First campaign, search, or ad
• Last campaign, search, or ad

 

 

What does assigning a value to a Google Analytics Goal enable?

• Compare goal conversions and measure changes to a website
• Track real-time business revenue
• Track actual revenue from conversions
• Analyze a website conversion funnel

 

 

What is used to create Smart Goals?

• Analytics Goals
• Remarketing audience
• Custom Reports
• Machine-learning algorithms

 

 

When linking a Google Ads account to Google Analytics, what is not possible?

• Create remarketing lists in Analytics to use in Google Ads campaigns
• View Google Ads click and cost data next to site engagement data in Analytics
• Import Analytics Goals and transactions into Google Ads as conversions
• Adjust keyword bids in Google Ads from Google Analytics

 

 

What is a “metric” in Google Analytics?

• A dimension that can help you analyze site performance.
• The dates in your date range.
• A segment of data separated out in a report for comparison.
• The numbers in a data set often paired with dimensions.

 

 

If a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will google analytics count?

• 0
• 1
• 2
• 3

 

 

What is the “Bounce Rate” in Google Analytics?

• The number of times unique users returned to your website in a given time period
• The percentage of total site exits
• The percentage of sessions in which a user exits from your homepage
• The percentage of visits when a user landed on your website and exited without any interactions

 

 

What is a “dimension” in Google Analytics?

• A comparison of data between two date ranges.
• The total amount of revenue a business has made in a given date range.
• A report that offers information about your audience.
• An attribute of a data set that can be organized for better analysis.

 

 

What report shows the percent of site traffic that visited previously?

• Sales Performance report
• Frequency & Recency report
• Referrals report
• New vs Returning report

 

 

What channel is not included in the default Channels report?

• Direct
• Display
• Organic Search
• Device

 

 

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

• Just before the closing </body> tag of your website
• Just after the opening <body> tag of your website
• Just after the opening <head> tag of your website
• Just before the closing </head> tag of your website

 

 

What report provides data on how specific sections of a website performed?

• Frequency and Recency report
• Top Events report
• Location report
• Content Drilldown report

 

 

Which parameters can be included with an event hit for reporting?

• Category, Action, Label, Unique Events
• Category, Action, Label, Total Events
• Event, Category, Action, Label
• Category, Action, Label, Value

 

 

Views can include website data collected before the view was created.

• True
• False

 

 

when a new view is created, what data will be included?

• Data from before the view was created
• Data from before and after the view was created
• No data
• Data from after the view was created

 

 

Metrics cannot be paired with dimensions of the same scope.

• True
• False

 

 

Which of these does Google Analytics use to distinguish new and returning users?

• Facial recognition technology
• Artificial intelligence
• A sequentially-assigned unique identifier and browser cookie
• A randomly-assigned unique identifier and browser cookie

 

 

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